NW Wheel & Tire
Brand Assets and usage Guidelines
NW Wheel & Tire is a locally owned automotive shop established in Bend, Oregon in 2007, built for people who care about their vehicles.
At the center of the NW Wheel & Tire brand is a simple idea: details matter. From a daily driver that needs the right set of tires to a performance car or fully customized truck, we bring the same level of knowledge, precision and care to every vehicle that comes through the shop. Our team genuinely loves cars, understands the products we sell and takes pride in helping customers make the right choice rather than simply making a sale.
NW Wheel & Tire is also more than a tire shop. Tires, custom wheels, wheel repair, powder coating, alignments, suspension and brake service are all handled under one roof by experienced technicians using specialized, professional-grade equipment. That combination of expertise and capability has made NW Wheel & Tire a trusted part of the Central Oregon automotive community.
Our brand reflects that experience. It is clean, modern and premium without being pretentious; technical without being intimidating; and confident without taking itself too seriously. Whether we’re communicating with a lifelong car enthusiast or someone who simply wants to know their vehicle is safe and taken care of, the goal is the same: make automotive service straightforward, personal and exceptionally well executed.
Consistent use of our logos, colors, typography and other brand elements helps make NW Wheel & Tire recognizable, credible and professional wherever the brand appears. Just as importantly, it protects the level of quality associated with our name.
These guidelines aren’t intended to limit creativity. They’re here to make sure that no matter who creates the material or where it appears, it still looks and feels unmistakably like NW Wheel & Tire.
When using the assets provided here, please follow the established brand standards and avoid modifying, recreating or altering them outside of the approved guidelines.
© All NW Wheel & Tire logos, marks, graphic systems, photography and other brand assets are copyright of NW Wheel & Tire. Unauthorized use, distribution, or modification is prohibited.